University of Isfahan Journal Management System

Number of Journals	44
Number of Issues	1,877
Number of Articles	15,278
Article View	43,732,063
PDF Download	17,564,492


1.	Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry
	Pages 1-20
	tayebeh baghli; mahmoud mohammadian; vahid nasehi far; saied sehhat
	View Article PDF 1.85 M

2.	The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎
	Pages 21-40
	Alireza Rajabipoor Meybodi; Sadaf estanesti; mohammadreza Rokhideh; ahmad khamshaya
	View Article PDF 1.21 M

3.	Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior
	Pages 41-56
	meysam shirkhodaie; Fereshteh Khalili Palandi
	View Article PDF 926.54 K

4.	Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance
	Pages 57-80
	houriyeh dehghanpouri; Roghayeh sarlab; Seyyed Rasoul Chavoshi; Hossein Donyapour
	View Article PDF 1.6 M

5.	Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background
	Pages 81-104
	Esmate Ahmadi; manijeh bahrainizadeh; Majid Esmaeilpour
	View Article PDF 1.91 M

6.	Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value
	Pages 105-118
	Bakhtiar Ostadi; Ali Abdollahi
	View Article PDF 1.5 M

7.	Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎
	Pages 119-140
	hossein norouzi; mohammad samie; YAGHOUB RASHNAVADI
	View Article PDF 1.29 M

8.	Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem
	Pages 141-158
	ghasem eslami; farshad ghadrei
	View Article PDF 1.15 M

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Testing the Model of Identifying the Damaging Factors of Branding in the Iranian Pharmaceutical Industry

The Mediating Role of Brand Authenticity in the Effect of Brand Cultural Symbolism on Consumer Welfare ‎‎(Case Study: Samsung Smart Brand Mobile Phone)‎

Explaining the Role of Temperaments in Customers’ Impulse Buying Behavior

Investigating the Effect of Marketing Intelligence on the Competitiveness of Online Sports Stores ‎with the Mediating Role of Innovative Performance

Measuring the‏ ‏Aesthetics of Packaging Impact and Perceived Product Quality on the‏ ‏Intention Purchase with the ‎Moderating Role of Consumer Innovativeness and Consumer Environmental Concern Background

Introducing a New Mathematical Formula for Calculating Customer Perceived Value Using the ‎Taguchi Loss Function and Customer Lifetime Value

Identification and Explanation of Promotion Strategies in Social Media ‎(Case Study: Instagram)‎

Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem