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Media Influence on the Development of Women's Sports in Iran: A Systematic Review of National Studies (2011–2026) | ||
| Archives in Sport Management and Leadership | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 20 مهر 1405 | ||
| نوع مقاله: Review | ||
| شناسه دیجیتال (DOI): 10.22108/asml.2026.149082.1156 | ||
| نویسندگان | ||
| Toktam Nemati1؛ Maryam Rahchamani* 2؛ Ghazaleh Alavi3 | ||
| 1Assistant Professor, Department of Physical Education, Farhangian University, Tehran, Iran | ||
| 2Master student, Department of Motor Behavior, Shahid Rajaee University, Tehran, Iran. | ||
| 3Ghazaleh Alavi - Department of Physical Education, Farhangian University, Tehran, Iran | ||
| چکیده | ||
| Objective: Women's sports in Iran face numerous challenges, particularly regarding visibility and support. As influential social institutions, the media play a key role in shaping public attitudes and the level of women's participation in sports. This systematic review aims to investigate the effect of media coverage on the development, public perception, and level of support for women's sports in Iran between 2011 and 2026. Methods: A total of 38 relevant scientific articles were selected from reputable Iranian databases based on systematic search criteria. Data were analyzed through thematic coding to identify main patterns, frameworks, and selected recommendations. Results: The findings indicate that while media can enhance interest and participation of women in sports, gender-biased formats, and limited and overly cultural coverage hinder real progress. Additionally, the lack of efficient media planning and institutional support has reduced opportunities for attracting sponsors and public attention. Conclusions: Eliminating media prejudices and increasing the presence and visibility of female athletes are essential steps toward achieving gender equality in Iranian sports. Fair and supportive representation of female athletes can serve as a driving force for broader social development. This review contributes to the existing knowledge by systematically synthesizing national studies on media and women's sports in Iran, identifying persistent gaps in media coverage, and proposing a framework for more equitable media representation of female athletes. | ||
| کلیدواژه‌ها | ||
| Keywords: mass media, women'؛ s sports, sports development, gender discrimination, sports culture | ||
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آمار تعداد مشاهده مقاله: 1 |
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