ارائۀ الگوی عوامل مؤثر بر قصد خرید آنلاین مشتریان با استفاده از رویکرد فراترکیب

منابعی که ابتدای آن‌ها علامت ستاره (*) درج شده است، مقالات نهایی حاصل از هفت مرحله غربالگری در روش فراترکیب هستند که 90 کد بی‌تکرار از آن‎ها استخراج شده‌اند.

اخوان خرازیان، مریم، و دادبه، شیوا (1402). شناسایی و تحلیل پیش‌برنده‌ها و بازدارنده‌های شکل‌گیری نگرش و قصد خرید برخط محصولات پوشاک وارداتی. کاوش‌های مدیریت بازرگانی، 15(32)، 1-29.

https://doi.org/10.22034/jbar.2022.18672.4190

*اسداللهی دهکردی، الهه، حسنقلی‌پور یاسوری، طهمورث، حاجی حیدری، نسترن، و امیرشاهی، میراحمد (1398). تدوین مدل قصد خرید مجدد آنلاین در بازار ایران. پژوهش‌های مدیریت منابع سازمانی، 9(1)، 1-18.

https://www.sid.ir/paper/372804/fa

*اسماعیل‌پور، حسن، و گلدوزیان، امیر (1390). عوامل مؤثر بر انگیزه خرید آنلاین مصرف‌کننده. مدیریت کسب‌وکار، 3(9)، 150-188.

https://journals.iau.ir/article_511256.html

*بره‌مقدم، مهدی، حکیم‌پور، حسین، محمودزاده، مهدی، و محمدی، محمد (1403الف). تدوین مدل قصد خرید مجدد آنلاین در فروشگاه‌های زنجیره‌ای با بکارگیری رویکرد فراترکیب. مطالعات رفتار مصرف‌کننده، 11(1)، 86-113.

https://journals.uok.ac.ir/article_63063.html

*بره‌مقدم، مهدی، حکیم‌پور، حسین، محمودزاده، مهدی، و محمدی، محمد (1403ب). ارائه مدل یکپارچه قصد خرید مجدد آنلاین در فروشگاه‌های زنجیره‌ای به روش مالتی گراندد تئوری. مدیریت بازاریابی، 4(3)، 85-110.

https://sanad.iau.ir/Journal/jomm/Article/811603/FullText

جلالی‌زاده، نیما، حمدی، کریم، و حسین‌زاده لطفی، فرهاد (1403). شناسایی و دسته‌بندی عوامل مؤثر بر راحتی خرید اینترنتی، بررسی چالشها و راهکارها. مدیریت بازاریابی هوشمند، 5(4)، 237-255.

https://www.jnabm.ir/article_717734.html

*خادمی، علی اکبر، و فرازنده، هانیه (1398). بررسی عوامل مؤثر بر کیفیت ارتباط مشتری در خلق ارزش برند و قصد خرید آنلاین (مورد مطالعه: مشتریان فروشگاه‌های اینترنتی شهر تهران). مدیریت بازاریابی، 14(44)، 41-59.

https://sid.ir/paper/951310/fa

*رستگار، عباسعلی، علی‌پور، سیما، و اصغری نجیب، مریم (1400). ارائه مدل علی متغیرهای مرتبط با قصد خرید مجدد در حراج آنلاین B2C. چشم‌انداز مدیریت بازرگانی، 20(45)، 144-168.

https://www.sid.ir/paper/955277/fa

*روستا، علیرضا، علاف جعفری، الناز، و احمدی، مجید. (1402). تأثیر رضایت و اعتماد الکترونیکی بر قصد خرید مجدد آنلاین با میانجی‌گری سهولت استفاده و تعدیلگری تجربه آنلاین مشتریان. ارزش‌آفرینی در مدیریت کسب‌وکار، 3(1)، 57-81.

https://doi.org/10.22034/jvcbm.2023.392081.1081

*رنجبر، فاطمه، و بحرینی‌زاد، منیژه (1404). بخش‌بندی روان‌نگاری خرده‌فروشی‌های آنلاین جهانی براساس انگیزه‌های خرید و رفتارهای خرید آنلاین. تحقیقات بازاریابی نوین، 15(3)، 26-1.

https://doi.org/10.22108/nmrj.2025.144863.3177

*زمانی، حسین، نعامی، عبدالله، و حمدی، کریم (1401). طراحی الگوی بازاریابی محتوایی برای افزایش قصد خرید در بازاریابی دیجیتال. مدیریت بازرگانی، 14(2)، 354-376.

https://doi.org/10.22059/jibm.2021.332652.4222

*زندی دره غریبی، بهاره، کرباسی، علیرضا، و رجب‌زاده، مهشید (1404). بررسی عوامل مؤثر بر قصد خرید آنلاین محصولات کشاورزی تازه. تحقیقات اقتصاد و توسعه کشاورزی ایران، 56(1)، 106-91.

https://doi.org/10.22059/ijaedr.2025.385877.669333

شجاعی فرح‌آبادی، حسین، یعقوبی، نورمحمد، دهقانی، مسعود، و مهدی پور، یوسف (1403). ارائه الگوی استقرار پزشکی از راه دور در بیمارستان‌های منتخب جنوب شرق ایران با استفاده از روش فراترکیب. پژوهش‌های مدیریت عمومی، 17(63)، 273-300.

https://www.sid.ir/paper/1147034/fa

*شکرچی‌زاده، زهرا، و ولیخانی، زهرا (1400). تأثیر ویژگی‌های تأثیرگذاران رسانه‌های اجتماعی بر قصد خرید آنلاین ازطریق نقش میانجی نگرش به تبلیغ و برند (مورد مطالعه: دنبال‌کنندگان صفحات پوشاک چرم در اینستاگرام). تحقیقات بازاریابی نوین، 11(4)، 157-176.

https://doi.org/10.22108/nmrj.2022.129037.2464

*صایب‌نیا، سمیه، افشاری، رقیه، و دشمن‌کش کورعباسلو، مقصود (1399). بررسی عوامل مؤثر بر قصد خرید و وفاداری مشتریان در فروشگاه‌های آنلاین (مورد مطالعه: فروشگاه آنلاین شیک‌وپیک). جهان نوین، 11(3)، 1-12.

https://www.magiran.com/paper/2210021

 *صناعی، کامبیز، مشبکی، اصغر، اسماعیل‌پور، حسن، و احمدی ‌چهره‌برق، سیاوش (1402). تبیین الگوی قصد خرید مشتریان در رفتار خرید آنلاین با در نظر گرفتن متغیر اعتماد به برند آنلاین در کسب‌وکار. مدیریت تبلیغات و فروش، 4(2)، 376-394.

https://asm.pgu.ac.ir/article_704777.html

غمخواری، سیده معصومه، و مرتضوی موغاری، سید حامد (1402). بررسی تأثیر انعطاف‌پذیری معماری پلتفرم بر عملکرد رقابتی، با میانجی‌گری قابلیت خرید، مدیریت کانال و خدمات آنلاین و تعدیلگری تعامل تأمین‌کننده، توزیع‌کننده و مشتری (مورد مطالعه: شرکت دیجی‌کالا). مدیریت بازاریابی هوشمند، 4(3)، 140-155.

https://www.jnabm.ir/article_254110.html

قربانی، علی، و داودی، علیرضا (1401). بررسی تأثیر یکپارچه‌سازی چندکاناله، اعتماد و وفاداری آفلاین و آنلاین بر قصد خرید مجدد (مورد مطالعه: مشتریان فروشگاه‌های زنجیره‌ای افق کوروش شهر تهران). مدیریت بازاریابی هوشمند، 3(3)، 1-17.

https://www.jnabm.ir/article_254264.html

*قریشی دینانی، سجاد، پندار، مهدی، رفیعی، حامد، و پورغلام آمیجی، مسعود (1401). بررسی عوامل مؤثر بر قصد مشتری جهت خرید از بازارهای آنلاین محصولات کشاورزی (مطالعه موردی: شهر تهران). مجله اقتصاد کشاورزی، 16(4)، 147-190.

https://doi.org/10.22034/iaes.2023.555722.1927

کلابی، امیرمحمد، و گودرزی، عباس (1403). شناسایی عوامل مؤثر بر فرایند تصمیم‌گیری خرید برخط با تأکید بر تصویر ایده‌آل خود مجازی با رویکرد‌های شناختی: روش فراترکیب. مدیریت بازرگانی، 17(2)، 266-300.

https://doi.org/10.22059/jibm.2024.364016.4640

*گل‌علیزاده، فاطمه، رنجبریان، بهرام، و انصاری، آذرنوش (1402). طراحی مدل تأثیر هیجان‌های مشتری بر قصد خرید آنلاین و خرید هیجانی محصولات آرایشی و بهداشتی لوکس با تأکید بر نقش کیفیت خدمات ادراک‌شده. مدیریت بازرگانی، 15(1)، 131-155.

https://doi.org/10.22059/jibm.2022.334677.4259

محمدی، فاطمه، یزدانی، حمیدرضا، و ادیب زاده، مرضیه (1399). فراتحلیل مطالعات خرید آنلاین؛ بررسی و ترکیب نتایج تحقیقات انجام‌شده در زمینۀ خرید آنلاین. مطالعات مدیریت کسب‌وکار هوشمند، 9(33)، 101-142.‎

https://doi.org/10.22054/IMS.2020.47090.1606

مختاری کلیج کلا، مریم، قلی‌زاده ارات بنی، مهدی، و ودرزی اواتی، صدیقه (1402). بررسی تأثیر ویژگی‌های تبلیغات رسانه‌های اجتماعی (اینستاگرام) بر قصد خرید مشتریان (مطالعه موردی: مشتریان فروشگاه رفاه شهر سوادکوه). مدیریت بازاریابی هوشمند، 4(4)، 17-31.

https://www.jnabm.ir/article_703908.html

مرادی، ساناز، درودی، هما، مقدم، ابوالفضل، و لطفی‌زاده، فرشته (1403). شناسایی شاخص‌هایی برای سنجش اثربخشی فعالیت‌های بازاریابی در رسانه‌های اجتماعی بر تصمیم‌گیری خرید آنلاین. مدیریت بازاریابی هوشمند، 5(2)، 333-365.

https://www.jnabm.ir/article_718862.html

*منتظری، محمد، ابراهیمی، علیرضا، احمدی، پرویز، و راهنما، آمنه (1393). بررسی عوامل مؤثر بر قصد‏ خرید در تجارت الکترونیک. مدیریت بازرگانی، 6(2)، 207-226.

https://doi.org/10.22059/jibm.2014.50747

 

Abdala, E. H. C., Oliveira, J. P. A. E., de Sousa Pontes, M. D., Ganeo, Â. A. B., Nogueira-Barbosa, M. H., & Herrero, C. F. P. (2024). Assessment of inter-and intraobserver agreement for META score in distinguishing osteoporotic from multiple myeloma vertebral fractures. European Spine Journal, 33(8), 3268-3274.‏ https://doi.org/10.1007/s00586-024-08287-6

Abd Kadir, M. F. I., Sulaiman, Z., Hasbullah, N. N., & Tuan, J. L. Y. (2024). Preliminary study of perceived enjoyment, impulse buying tendency, gamification, and online purchase intention on e-commerce using stimulus-organism-response (sor).‏ International Journal of Academic Research in Business and Social Sciences, 14(1), 1543-1553

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Ahn, Y., & Lee, J. (2024). The impact of online reviews on consumers’ purchase intentions: Examining the social influence of online reviews, group similarity, and self-construal. Journal of Theoretical and Applied Electronic Commerce Research, 19(2), 1060-1078.

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Akhavan Kharazian, M., Dadbeh, R., & Shiva, M. (2023). Identifying and analyzing the drivers and inhibitors of attitude formation and online purchase intention toward imported apparel products. Journal of Commercial Management Explorations, 15(32), 1-29.

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Allam, J., & Abd el Moaty, H. (2024). Factors influencing customer online purchase intention and the moderating effect of age: An empirical study on the FMCG retail market in Egypt. Sadat Journal of Administrative and Financial Research, 2(2).‏ https://doi.org/10.21608/sjsaf.2024.335592.1062

Al-Talli, A., Tarabieh, S. M., Jumah, E. B., Amin, A., & Gil-Pechuán, I. (2024). Factors influencing online purchase intention: The mediating role of attitude toward online shopping: An empirical study in cosmetics sector in Jordan. Jordan Journal of Business Administration, 20(4).

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Ampadu, S., Jiang, Y., Debrah, E., Antwi, C. O., Amankwa, E., Gyamfi, S. A., & Amoako, R. (2022). Online personalized recommended product quality and e-impulse buying: A conditional mediation analysis. Journal of Retailing and Consumer Services, 64, 102789.‏

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An, G. K., & Ngo, T. T. A. (2025). AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness. Journal of Open Innovation: Technology, Market, and Complexity, 11(3), 100580.‏

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*Aref, M. (2023). Identifying online purchasing intention in Egypt: a fuzzy set qualitative comparative approach. Journal of Internet and Digital Economics, 3(1/2), 33-52.‏ https://doi.org/10.1108/JIDE-12-2022-0020

*Asadolahidehkordi, E., Hassan gholi pour, T., Haji Heydari, N., & Amirshahi, M. (2019). Developing online re-purchase intention model for Iran’s market. The Journal of Organizational Resource Management Research, 9(1), 1-18.

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*Ballı, A. (2024). The effect of product personalization on consumer purchasing intention, customer satisfaction, brand loyalty and artificial intelligence applications with machine learning. Fiscaoeconomia, 8(3), 1240-1263.‏

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*Berah moghadam, M., Hakimpour, H., Mahmoodzadeh, M., & Mohammadi, M. (2024a). Presenting an online repurchase intention model in chain stores using meta-analysis approach. Consumer Behavior Studies Journal, 11(1), 86-113.

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*Bhatt, P., & Singh, A. K. (2025). Impact of AI on consumers’ purchase intention towards online grocery shopping in India. Journal of Reliability and Statistical Studies, 17(02), 453–490.

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*Calahorra-Candao, G., & Martín-de Hoyos, M. J. (2024). From typing to talking: Unveiling AI’s role in the evolution of voice assistant integration in online shopping. Information, 15(4), 202.

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*Har Lee, C., Cyril Eze, U., & Oly Ndubisi, N. (2011). Analyzing key determinants of online repurchase intentions. Asia Pacific Journal of Marketing and Logistics, 23(2), 200-221. https://doi.org/10.1108/13555851111120498

*Harrigan, M., Feddema, K., Wang, S., Harrigan, P., & Diot, E. (2021). How trust leads to online purchase intention founded in perceived usefulness and peer communication. Journal of Consumer Behavior, 20(5), 1297-1312.‏

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