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What dynamic capabilities are needed in ERP activity? | ||
| تحقیقات بازاریابی نوین | ||
| مقاله 1، دوره 4، ویژه نامه، فروردین 1393، صفحه 1-18 اصل مقاله (488.26 K) | ||
| نویسندگان | ||
| Hon-Yu Ma؛ Ching-Chuan Lin* | ||
| چکیده | ||
| Although many scholars have proposed all kinds of key successful factors (KSFs) for ERP activity to smoothly enhance the implementation of ERP, the KSFs are based too much on concept and protocol cannot help an enterprise to achieve this objective. Therefore, this research through qualitative interview method, integrating the KSFs and dynamic capability to set up a model so as to exhibit the kind of dynamic capability needed for each factor. This result not only creates practical value for the KSFs and displays implementable effectiveness for the dynamic capability concept, but also brings a new direction to the academic research. | ||
| کلیدواژهها | ||
| ERP؛ key successful factor؛ qualitative interview method؛ dynamic capability | ||
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آمار تعداد مشاهده مقاله: 828 تعداد دریافت فایل اصل مقاله: 742 |
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