پیوندهای مفید
اخبار و اعلانات
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E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry | ||
| تحقیقات بازاریابی نوین | ||
| مقاله 1، دوره 3، ویژه نامه، فروردین 1392، صفحه 1-12 اصل مقاله (254.47 K) | ||
| نویسندگان | ||
| Hossein Rezaei Dolatabadi؛ Majid Mohammad shafiee* ؛ Arash Shahin؛ Ali Sanayei | ||
| چکیده | ||
| Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand. | ||
| کلیدواژهها | ||
| E-Brand؛ Information and Communication Technologies؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ Religious Tourism\'s Industry؛ e؛ Religious Tourism\'s Industry؛ Brand؛ Airline Companies؛ Religious Tourism\'s Industry؛ Aviation Industry | ||
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آمار تعداد مشاهده مقاله: 944 تعداد دریافت فایل اصل مقاله: 866 |
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